"I can't pay my rent but I'm fucking gorgeous!" Justin "Precious" Tranter sings tongue-in-cheek in Semi Precious Weapons' signature song. And during "Magnetic Baby," first single from the band's full-length debut We Love You, he chides, "It's not my fault I look better in her party dress."

Managed by BP Fallon (associated with T.Rex/Led Zeppelin/Johnny Thunders/U2) and executive produced by Tony Visconti (T.Rex/David Bowie/Thin Lizzy/Morrissey), We Love You cements New York's Semi Precious Weapons as the new heroes of garage glam.

And the heroic Justin is the last great modern rock star, the most lewd showman since Prince was king: a fiercely charismatic six-foot-tall platinum blonde 21st Century Boy morphing of Ziggy and Iggy with a dash of mad stylist and Freddie Mercury on the high notes.

Live, Semi Precious Weapons are in a class of their own, a spectacle of sound and show that, once experienced, will have you clamoring for more. Imagine prime Bowie escaped from the lunatic asylum and parachuted into the middle of an amped-up Led Zeppelin, and you're getting some of the vibe.

Adding to Justin is one of the tightest rock bands in recent memory: porcupine-fro'd Dan Crean pummeling the drums like he loves 'em and hates 'em; Black Belt bassman Cole Whittle, a tender animal gone wild; and Aaron Lee Tasjan, the electric hillbilly eccentric guitarist with sweet, sweet backing vocals...and jaw-dropping guitar solos.

Still, it's hard to tear your eyes from Justin, the ringmaster of this straight-to-the-vein rock 'n' roll circus. Clad in some suitably ludicrous Tommy and Roy Couture creation and six-inch stiletto heels, this provocative young maestro flaunts his cunning lyrics and contagious charisma, the new neon creature of rock 'n' roll style with a voice to live for and a heart of gold and jewelry.

"Semi Precious Weapons is about everyone," says Justin. "If you love great rock 'n' roll, if you love glamour, if you love a crazy live show or if you just love a good party, you are welcome and We Love You."

• Voted NYC's best band: 2007 Village Voice readers' poll
• Justin designs and makes his own line of Semi Precious Weapons jewelry, available at Urban Outfitters, Hot Topic, Barneys NY and Barneys Coops nationwide.
• Academy Award-winner Barbara Kopple (Shut Up and Sing) executive produced SPW reality series Magnetic Baby, available free from iTunes.

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